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Reflect Reality is a transformative media program that enables newsrooms, journalists and business professionals to increase women as sources in the news media. It includes strategies and best practices from more than two dozen individuals and organizations working around the world to amplify women’s expert and authoritative voice.

 
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About

Learn about the origins, contributors and producers of Reflect Reality.

Source: United for News coalition members gather at their inaugural retreat to outline steps towards the creation of Reflect Reality, October, 2018.

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The Problem

Globally, women represent only 24% of the people we see, hear and read about in the news and just 19% of expert sources – rates that haven’t changed in nearly two decades. Learn more about the deficit of women’s voices in the news around the world.

Source: Global Media Monitoring Project in Vietnam, photo credit: GMMP

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Making the Case

Understand why sourcing more women generates better journalism, more relevant news and builds healthier societies.

It’s Good JournalismIt Builds Trust It’s Good BusinessIt’s Good for Society

 
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Challenges

Find out why women are underrepresented as sources in the news media in different contexts across the world.

Source: Women watches Yntymak, a multilingual broadcater in Osh, Kyrgyzstan. https://internews.org/story/two-languages-one-community Internews Photo credit: Dmitry Motinov for Internews

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Strategies

Learn from proven strategies and access practical tools and approaches for increasing women as sources in the news.

For News ProducersFor BusinessFor Journalism Trainers

Source: Mirrored in Media 'lunch and learn' at the Toronto Star, photo credit: Toronto Star

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Pilot Projects

Read case studies of news teams in Toronto, Iraq and the global Earth Journalism Network, which are increasing women as sources in their stories.

TorontoIraqEarth Journalism Network

Source: The Globe and Mail, Newsroom

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Resources

Access sample tools and public resources for sourcing women as experts in the news.